
“Every great design begins with an even better story.” — Lorinda Mamo
Graphic Designer
Highly creative and versatile Senior Graphic Designer with experience in corporate presentations, editorial, branding and identity design. Exceptional collaborative, visual communication and interpersonal skills; accustomed to performing under tight deadlines and budgets. Passionate about developing close relationships with clients to ensure their needs are met.
What I do
Presentation
Editorial
Branding
Social media
Experience
Media Monks
Sr. Art Director (2021- present)
Actively contributing to the Google team. Demonstrating strong expertise in conceptualizing complex information by creating compelling visual editorial designs, presentations, and social media, effectively conveying clear and concise messages.
Televisa
Art Director (2011 – 2021)
• Worked closely with Advertising, Promotion and Corporate Identity Department.
• Created projects from concept to completion of corporate presentations, brand and identity, print and editorial designs.
• Achieved deliverables for internal departments as well as external agencies.
Esse Diseño
Freelance Graphic Designer (1997 to present)
• Primary focus is editorial, corporate, presentation, branding and identity design; such as brochures, annual reports, logos, flyers, etc.
• Responsible for art and creative direction as well as execution of all client deliverables, including competitive analysis and market fit.
Frame Consulting
Freelance Mid-Level Analyst (2008 – 2017)
• Worked with Metaphor Elicitation Technique (ZMET), Technique that studies both conscious and unconscious thoughts by exploring people’s non-literal or metaphoric expressions.
• Conceptualized interviewees images into collages, helping them create stories which later were analyzed.
• Assessed transcripts for final analysis of the study.
Editorial Televisa
Art Director (1993 – 1997)
• Responsible for the design and creative direction of 3 monthly print magazines; Cocina Facil, Eres Novia & TU.
• Lead a team of 6 designers, accomplishing deadlines and achieving overall quality.
• Collaborated closely with the Editorial and Photography departments to accomplish excellent deliverables.
• Boosted sales for these magazines and met market positioning goal.
