Senior Art Director | Presentation & Editorial Design Expert | Executive & Google-Level Presentations | Visual Storytelling, Branding & Corporate Communication

What I do

Presentation
Editorial
Branding
Social Media

Experience

Monks
Senior Art Director | 2021 – Present

Actively contributing to Google accounts and internal teams, delivering high-impact visual communication across multiple platforms.

• Lead the conceptualization and design of executive presentations, visual editorials, and social media assets

• Transform complex, data-heavy content into clear, strategic, and engaging visual stories

• Collaborate with multidisciplinary teams to ensure brand consistency, clarity, and performance

• Bring strong expertise in presentation structure, narrative flow, and visual hierarchy for high-stakes audiences

Esse Diseño
Founder & Freelance Graphic Designer | 1997 – Present

Creative studio specializing in presentation design, branding, editorial, and corporate communications.

• Design executive presentations, pitch decks, annual reports, brand identities, and marketing materials.

• Provide full art direction and creative leadership, from strategy and concept to final execution.

• Conduct competitive analysis and market positioning to ensure relevance and impact.

• Partner directly with clients to deliver polished, results-driven visual solutions.

Televisa
Art Director | 2011 – 2021

Key creative contributor within Advertising, Promotion, and Corporate Identity departments.

• Developed projects from concept to completion, including corporate presentations, brand systems, and editorial design.

• Collaborated with internal departments and external agencies on large-scale initiatives.

• Delivered consistent, high-quality creative aligned with corporate and media brand standards.

Frame Consulting
Freelance Analyst (ZMET Research) | 2008 – 2017

Supported qualitative research projects using the Zaltman Metaphor Elicitation Technique (ZMET).

• Translated interview insights into visual collages and narrative frameworks.

• Helped participants articulate unconscious thoughts through metaphor-based imagery.

• Analyzed transcripts and visual data to support final research findings.

Editorial Televisa
Art Director | 1993 – 1997

Led the creative direction of three monthly consumer magazines: Cocina Fácil, Eres Novia, and TU.

• Directed the design and editorial vision for multiple high-circulation publications.

• Managed and mentored a team of six designers while meeting strict production deadlines

• Collaborated closely with editorial and photography teams.